Butterball surveyed over 2,000 consumers to understand the impact of shared meals in their lives, their shopping habits for various occasions, and their expectations from retailers. While Butterball is famous for their Thanksgiving turkeys, they aimed to expand their value proposition and strengthen relationships with consumers and retailers year-round.
I stepped in to redesign this report after the initial draft required significant revisions and the agency needed additional design support. Working under a tight three-week deadline and through multiple rounds of feedback, I transformed the report copy and data into a compelling digital report. The final product showcases Butterball as a year-round partner and reveals valuable insights for retailers about evolving consumer demands for shared meals.
You can download and view the full report here.
