The marketing team at Kemper Life required a campaign to introduce and launch a new liability product. As a member of the brand team, I collaborated with our creative director and copywriter to develop new messaging and imagery for this product line. Kemper Life takes a personalized approach, regularly visiting clients at their homes and building long-lasting relationships. However, this personal touch wasn’t effectively conveyed in their existing content, so we aimed to capture it in the updated materials.
We presented three concepts to the marketing team, and I created mockups to showcase how each concept could be implemented across various print and digital materials.
The marketing team selected Concept 1, and based on that, I redesigned the brochures and door hanger. We received overwhelmingly positive feedback from the team, for broadening what is possible at Kemper Life.
