Here’s a sample of social campaigns that I designed for LinkedIn and Facebook. I worked closely with our copywriters and marketing managers to quickly pull these together. I enjoy projects that let me work cross-functionally and provide the opportunity to help other teams boost engagement and reach our customers.
Revit Have You Tried
For this campaign our goal was to target and expand our reach to customers that weren’t engaging with our email adoption programs. Our audience were architects using Revit and we promoted new learning content for key Revit features like Generative Design and Route Analysis.
These paid social posts drove 49% of page visits to the two tutorials on the Autodesk Knowledge Site (our learning hub). Even though subscriptions were not a goal, the campaign generated 31 new subscriptions.
Customer Success: Cross-Industry Campaigns
My team worked with the Customer Success team on two different campaigns, providing design, copywriting, and social strategy support. For the first campaign our goal was to promote a capability survey and to drive survey completions. I designed two video options for LinkedIn switching out the video copy and swapping the image order. I used a template provided by the brand team for the transition effect and designed everything in After Effects.
Overall the campaign had an average CTR of .7% which was double our original goal and video option #2 (shown here) drove the most clicks.
For this second campaign our goal was to increase adoption of Autodesk collaboration tools, by driving traffic to the self-guided learning portal. The video was the same we just tested two headlines “Feeling Disconnected” and “Rethink Remote”.