Have You Tried (HYT) is a monthly article series focused on AutoCAD. Our goal was to increase customer engagement by expanding beyond in-product messaging through email and paid social. I designed the HYT icon to create a brand presence and drive consistency across our multi-channel campaign. Our efforts drove an average of 24% lift in unique traffic and 6.1K unique referrals over the duration of each monthly campaign. 
We took our learnings from each month to optimize the program. Swapping imagery of people with more detailed product screens and replacing static images with animated gifs as those performed better in A/B testing.
Have You Tried now covers 6 additional languages with localized emails converting >2x compared with English. 
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