Persona-based journeys deliver a series of monthly emails to customers who have been identified as part of a specific industry persona. Each journey has a product-based email stream with learning content designed to help customers achieve success and level-to-level growth with their software. I led the visual strategy and design of this program which grew to 6 persona journeys with over 600k contacts.
Building Design Engineer Journey
Product Path: AEC Collection
Avg. Open Rate: 23% | Avg. CTOR: 15%
Civil Engineer Journey
Product Path: AEC Collection
Avg. Open Rate: 25% | Avg. CTOR: 17%
Localized into 6 languages
MEP Engineer Journey
Product Path: AutoCAD
Based on usertesting.com feedback, we added in labels to indicate content level and switched to a more visual layout.